​Prague City University

Logo and visual identity for Prague City University.

​Fluid, dynamic and joyful typesetting for fully responsive designs compose a dynamic and flexible system of the Prague City University (PCU) visual identity. The logo is constructed from different cuts of GT Flexa. Each school is given its own distinctive colour and font style. Combination of these elements form 4 individual sub-identities.

Prague City University

2021

(C) Klára Zápotocká 2025